Keyword Research for Pay Per Click Advertising Campaigns | BzzHive

You know you need keywords, for your website or blog to get found on search engines, for your online ads and your social media posts. But how to begin researching keywords? ?Help your customers find you with these easy steps.

Key takeaways:

• Starting with your understanding of your customers
• Finding the right tool to generate keywords
• Overview?of how to tell which keywords to bid on
• What?factors might change your outcomes if you?re not checking in regularly

Is a pay-per-click campaign on your to-do list? If so, chances are that finding the right keywords?those seemingly magic terms that connect consumers to your business?is a priority. The good news is that you don?t necessarily need a big budget to find profitable online advertising keywords. Check out our pay-per-click tips for researching the keywords that generate action:

Step #1: Brainstorm an initial keyword list.

What does your customer want? It?s the million dollar question that every small business owner needs to answer before jumping into online advertising. One of the simplest ways to jumpstart a keyword list is to brainstorm. Ask yourself: if I were a customer, what words would I plug into a search engine to find the product or service? Remember, the more specific your keywords are, the more likely you are to get traffic from customers ready to do business. For instance, use public relations consulting Jacksonville instead of public relations.

Step #2: Choose a keyword tool.

Once you?ve established a starting point with a brainstormed list, it?s time to move to a keyword analysis tool. The web is full of tools that provide insight into choosing click-producing keywords. Some, like Wordtracker, offer paid subscriptions, while others, like Google AdWords Keyword Tool, are free. Whichever program you choose, tap its help functions to learn how to use its features effectively.

Step #3: Analyze keyword lists.

Enter each keyword from your initial brainstormed list into the keyword tool. Although features vary among programs, many will generate a list that shows the term you entered as well as related keyword suggestions. It may also share other relevant info that includes:

• The level of competition for each term.? High competition indicates that many businesses bid on the term, so expect higher prices. Typically, PPC bid prices on low competition words are easier on the budget.
• The number of searches. This is a straightforward number that shows how many searches used that term within a specific period. Some keyword programs offer filtering tools that allow you to break down keyword use by location.

Generally, the most profitable online advertising keywords will be those that have the lowest competition level combined with the highest search volume.

Step #4: Review, analyze, repeat.

One of the most important pay-per-click tips is to avoid letting keywords collect virtual dust. Why? Keyword effectiveness can be affected by:

• Changes in periodic search engine algorithms.
• Subtle or sudden shifts in consumer trends, needs, and wants.
• Higher bids from a competitor.
• Competitors dropping bids on a keyword, which would potentially allow you to reduce the bid amount and still maintain a top spot.

The most basic way to evaluate a PPC campaign is to use a spreadsheet to calculate what you?re paying per click and compare it to conversion rates (i.e. are customers buying the product or signing up for the newsletter?). However, PPC services like Yahoo and Google also offer free tracking to measure conversions.

Online advertising is a cost-effective way for small businesses to market?as long as you utilize the right keywords. Make the most of Internet marketing dollars by using these steps for finding profitable search terms. Happy researching!

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Tags: digital advertising, keywords, online display ads, paid search, pay per click tips, PPC, search engine advertising, search results, SEO

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