With 12M+ Downloads, Scan Launches Scan-to-gram, A New Way To Follow People On Instagram

Three guys from Provo, Utah set out on a mission to make QR codes, those boring pixellated, black-and-white squares come alive -- in other words, to extend their functionality by turning them into realworld "like," "follow," and "buy" buttons. And it's been working. In February, Scan announced a seed funding round from Shervin Pishevar, Google Ventures, CRV, Start Fund, Social + Capital, Ludlow Ventures, and more. The company moved their operations from Utah to San Francisco, and is currently sitting at just over 12 million downloads across iOS devices. As Scan is in the business of creating apps that extend the potential application of QR code tech, Scan is today leveraging the buzz around Instagram to let businesses, organizations, etc. build their Instagram user base via QR codes. The new app, appropriately called Scan-to-gram, which launches today, lets users scan QR codes and instantly follow a company and its employees. Notable Instagrammers to be part of its initial launch, including Warby Parker, Zooey Deschanel, Nike, Marc Jacobs, and, notably, the Instagram team itself.

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